If you’re planning to set up an online store, there’s one crucial thing to keep in mind: Google can either drive your business to success or leave it in the shadows. Here’s the reality: most of your customers are going to find you through the internet. If they can’t discover your store, they won’t visit […]
In today’s world of rapid innovation, few brands have made an impact as profound as Samsung. Starting as a small trading company in South Korea in 1938, Samsung has transformed into a global tech giant known for its cutting-edge innovations. But behind every great product is an even greater marketing strategy, and Samsung’s rise to […]
Ever found yourself grabbing something off the shelf just because it “felt right”? Maybe an ad tugged at your emotions, or the packaging caught your eye? If so, you’ve been on the receiving end of neuromarketing—a fascinating blend of psychology and marketing that delves into why we make the purchasing decisions we do. Why […]
Every company dreams of having a loyal customer base—one that’s not just satisfied but eager to engage with and promote your brand. Imagine a scenario where customers are eagerly waiting for your next product launch, where they’re excited to share your brand with others, and where your business growth is fueled by word-of-mouth. While this […]
In today’s fast-paced digital landscape, artificial intelligence (AI) is transforming how companies approach marketing. By automating tasks and enhancing processes, AI is not just a luxury but a necessity for marketers aiming to stay ahead of the curve. From boosting efficiency to unlocking new insights, AI is reshaping the marketing world in profound ways. […]
Starting today, July 1st, Apple has expanded its 30% fee to include ads on Instagram and Facebook worldwide. Initially launched in the US earlier this year, this fee is now being implemented globally. This means advertisers on Facebook and Instagram apps on iOS will face fees similar to the “Apple tax” applied to in-app purchases […]
Introduced at WWDC 2024 in June, iOS 18 is the latest version of Apple’s operating system, set to be released in September. This version centers around Apple Intelligence, Apple’s new AI feature set integrated into iOS. Described as “AI for the rest of us,” Apple Intelligence blends generative AI with personal context. Apple Intelligence enhances […]
Introduction to Video Generation Models Generative AI is revolutionizing the tech world with innovations like ChatGPT-4, Stable Diffusion 3, Devin AI, and the latest, SORA. SORA, a new tool from OpenAI, turns images or text into videos. These generative models use powerful algorithms and neural networks, trained on vast video data, to create unique […]
What is SMM? (Social Media Marketing) Social media marketing is the process of using social media platforms to achieve your marketing and branding goals. This involves creating and sharing content on platforms like Facebook, Instagram, TikTok, etc. to: Engage with your audience: Build relationships with your target audience by responding to comments, participating in conversations […]
What Is SMM Strategy? What is a social media marketing strategy and why do you need one? A social media marketing strategy is a plan that outlines how you will use social media to achieve your business goals. It covers everything from what you want to accomplish, who you want to reach, what you want […]
