A website does not need dozens of pages to work. It needs the right ones, each with a clear job. Here are the pages we recommend for most small businesses.
The essential pages
- Home: who you are, who you help and the next step, all in the first screen.
- Services or products: one clear page for each main offer.
- About: your story, team and why customers can trust you.
- Contact: phone, messaging links, address, map and a short form.
- FAQ: honest answers to the questions customers ask before buying.
Pages that add trust and traffic
Case studies or reviews show proof. A blog answers questions people search for and brings visitors from Google. Privacy and terms pages protect you and show that the business is serious.
Whether we build your site on WordPress or another technology, we start from this structure and adjust it to your market.
Frequently asked questions
How many pages should a new business site have?
Five to eight well-written pages are enough to start. You can add more as the business grows.
Do I need a separate page for each service?
Yes, when services differ. Separate pages explain each offer better and can rank for their own search terms.
Read next
- WordPress SEO Basics for a New Website
- How to Make a WordPress Website Faster
- Essential WordPress Plugins for a Business Website
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