How to choose an SMM agency in Armenia? Check four things: whether they understand your goal, who will really do the work, what exactly you receive each month and how they report results. Twelve questions below help you test all four in one conversation, and each comes with a note on what a good answer sounds like.
You will also find red flags, a short preparation checklist and a plan for a first-month trial, so you can start with confidence rather than hope.
Before the first call: what to prepare
- One main goal for three months, such as more table bookings or more orders by direct message.
- Your best-selling products or services and your typical customer.
- Links to two or three pages you like and two you dislike, described in words.
- A rough idea of your monthly budget for the agency fee and, separately, for ads.
- Who on your side approves content and answers product questions.
12 questions to ask when you choose an SMM agency
About understanding your business
- What do you need to know about my business before you propose a plan? It matters because a template cannot fit every brand. A good answer includes questions about your customers, margins, seasonality and goals before any price is mentioned.
- How will you choose which platforms to use? It matters because not every business needs every network. A good answer ties the choice to where your customers already look, usually Instagram and Facebook for local businesses, and explains why others can wait.
- How do you handle Armenian-language content and local context? It matters because awkward translations cost trust. A good answer shows native-level writing, awareness of local holidays and habits, and a plan for Russian or English only where your audience needs it.
- Can you show a content plan sample? It matters because a plan reveals how they think. A good answer shows a structured monthly plan with themes, formats and goals, not just a calendar of pretty dates.
About the team and the work
- Who exactly will work on my account? It matters because the people in the sales meeting are not always the people doing the job. A good answer names the roles: strategist, content writer, designer, video editor and ads manager.
- Who films and edits Reels, and how often do you shoot? It matters because video is the heaviest part of modern SMM. A good answer explains the process from idea to shooting to editing, and what you need to provide.
- How do you handle comments and direct messages? It matters because replies decide whether interest becomes an order. A good answer defines response hours, a tone of voice and a clear handover to you for sales questions.
About results and reporting
- How will we measure success? It matters because likes alone do not pay salaries. A good answer links metrics to your goal, for example saves, profile visits, link clicks and enquiries, and admits what cannot be measured precisely.
- What does your monthly report contain? It matters because a report is your control tool. A good answer includes a summary, best and weakest content, ad results, lessons and proposed next steps, explained in plain language.
- How do you run targeted ads, and who controls the ad account? It matters because you should own your ad account and payment method. A good answer keeps the account in your name, with the agency as a partner with limited access.
About terms and trust
- What exactly is included in the monthly fee, and what costs extra? It matters because unclear scope causes most disputes. A good answer is a written list of deliverables with revision rules.
- Who owns the content and the accounts if we stop working together? It matters because you should never be locked out of your own brand. A good answer says you own the accounts and content, and describes a clean handover.
- What do you need from me, and how long does a typical month take to run? It matters because the partnership only works if both sides deliver. A good answer sets deadlines for approvals and materials, and is honest about what slows projects down.
Red flags during the conversation
- Promises of guaranteed followers, viral videos or fixed sales.
- A price offered before anyone has asked about your goals.
- Portfolio examples that cannot be explained: what was the goal, what was done, what changed?
- No written scope, or a contract that is much longer than the plan itself.
- Pressure to decide today.
How to compare agencies after the calls
After two or three conversations, score each agency from one to five on understanding of your goal, clarity of scope, team transparency, reporting quality and communication. Write one sentence of evidence for every score.
Trust the agency that asked you the most useful questions and gave the clearest written proposal, even if its pitch was less polished. A calm, specific answer is usually a better sign than an impressive presentation.
How to run a first-month trial
- Agree on one clear goal and three metrics before day one.
- Give the agency limited access, not your passwords, and share brand files.
- Approve the content plan in week one, so production can begin early.
- Hold a short check-in every week to unblock approvals and questions.
- At the end, review the report together and decide: continue, adjust or stop.
Remember that one month shows process quality and communication more than final results. Judge speed, clarity and initiative, then expect business impact to build over the following months.
Setup Marketing in Yerevan is happy to answer all twelve questions in a first conversation, so you can compare us with any other option on equal terms.
Frequently asked questions
How do I know if an SMM agency is trustworthy?
Look for clear scope in writing, named team roles, honest talk about results, a real monthly report and the fact that you keep ownership of your accounts.
Should I choose a local Armenian agency?
A local team understands Armenian-language content, local customers and platform habits. What matters most is that the team can show relevant thinking, wherever it is based.
How long should the contract be?
Ask for a short initial term or a clear exit option, then extend once the process works. Avoid long lock-ins before you have seen a monthly report.
Should I give the agency my password?
No. Add them with limited roles through the platform’s own access settings, so you can remove access at any time.
What if I am not happy after the first month?
Compare the results with the goals and metrics you agreed, discuss specific gaps, and give a fair chance to adjust. If the problems repeat, end the term as the contract allows.
Read next
- How Much Do SMM Services Cost? What a Fair Monthly Package Includes
- In-House SMM Manager, Freelancer or Agency: Which Is Right for Your Business?
- SMM Reports Explained: 9 Metrics Business Owners Should Track
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