Grok is the AI assistant from xAI, Elon Musk’s AI company. It is built into the X social network and also works as a separate app and website. Grok’s main selling point is real-time access to posts on X, which makes it useful for following news, trends and public reactions.
Grok models
The main model in late 2026 is Grok 4.7. xAI also offers Grok 4.5 and cheaper Grok 4.3 models, a coding model called grok-build, and Grok Imagine for images and video.
The new X Subscription
On October 12, 2026 xAI replaced its separate offers with one subscription that covers Grok, X Premium and some partner tools. People who already pay for SuperGrok or X Premium can keep their old plans.
| Plan | Price per month | Who it is for |
|---|---|---|
| Free | $0 | Trying Grok with basic limits |
| Plus | $8 | Regular X users who want more Grok |
| Premium | $30 | Power users: covers SuperGrok, Cursor Pro and X Premium+ |
| Super | $100 | Professionals with heavy daily use |
| Ultra | $200 | The highest limits and newest features |
Teams can buy Premium, Super and Ultra at the same per-seat prices. Enterprise is sold through sales.
Grok API prices
Through the xAI API, Grok 4.7 costs about $2 per million input tokens and $6 per million output tokens for prompts under 200,000 tokens. Grok 4.3 is cheaper at about $1.25 and $2.50. Longer prompts cost twice as much.
Strengths and weak points
- Strength: live information from X, useful for news and trend monitoring.
- Strength: a cheap entry plan at $8 and a fair API price for a top model.
- Weak point: posts on X are not always reliable, so Grok’s answers about current events need checking.
- Weak point: fewer business integrations than ChatGPT, Gemini or Claude.
Prices and dates in this article were checked on November 10, 2026. AI companies change them often, so always confirm on the official pricing page before you buy.
Frequently asked questions
Is Grok free?
Yes, there is a free plan with basic limits. The cheapest paid plan is X Subscription Plus at $8 per month.
What happened to SuperGrok?
Since October 12, 2026 SuperGrok is part of the X Subscription Premium plan at $30. Existing SuperGrok subscribers can keep their current plan.
Is Grok good for marketing?
It is useful for tracking trends and reactions on X. For writing content and planning campaigns, ChatGPT, Claude or Gemini are usually stronger.
Read next
- AI Subscription Prices Compared, November 2026: ChatGPT, Claude, Gemini, Grok and More
- AI News, November 2026: Claude Fable 5.2, GPT Image 2.6, Gemini Omni and Kimi K3.1
- ChatGPT Review 2026: Free, Go, Plus and Pro Plans, Models and Prices
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