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Starting today, July 1st, Apple has expanded its 30% fee to include ads on Instagram and Facebook worldwide. Initially launched in the US earlier this year, this fee is now being implemented globally. This means advertisers on Facebook and Instagram apps on iOS will face fees similar to the “Apple tax” applied to in-app purchases […]

Introduced at WWDC 2024 in June, iOS 18 is the latest version of Apple’s operating system, set to be released in September. This version centers around Apple Intelligence, Apple’s new AI feature set integrated into iOS. Described as “AI for the rest of us,” Apple Intelligence blends generative AI with personal context. Apple Intelligence enhances […]

  Introduction to Video Generation Models Generative AI is revolutionizing the tech world with innovations like ChatGPT-4, Stable Diffusion 3, Devin AI, and the latest, SORA. SORA, a new tool from OpenAI, turns images or text into videos. These generative models use powerful algorithms and neural networks, trained on vast video data, to create unique […]

What is SMM? (Social Media Marketing) Social media marketing is the process of using social media platforms to achieve your marketing and branding goals. This involves creating and sharing content on platforms like Facebook, Instagram, TikTok, etc. to: Engage with your audience: Build relationships with your target audience by responding to comments, participating in conversations […]

What Is SMM Strategy? What is a social media marketing strategy and why do you need one? A social media marketing strategy is a plan that outlines how you will use social media to achieve your business goals. It covers everything from what you want to accomplish, who you want to reach, what you want […]

Why should you learn SMM? As social media platforms continue to evolve, they offer a myriad of features to create, share, and connect, making them powerful tools for individuals and businesses alike. Learning Social Media Marketing (SMM) is not just beneficial but essential in harnessing the full potential of these platforms. It can offer many […]

Traditional Marketing vs Digital Marketing Marketing is the art and science of selling products and services. Even if you have created the greatest product on earth, you’d have a hard time selling it without any marketing.  Marketing helps businesses to identify and understand their target markets, develop and promote their products and services, and build […]

5 Facebook Marketing Mistakes You Need to Avoid Facebook, with nearly three billion monthly active users, stands as a powerful marketing platform for businesses across the globe. However, success in Facebook marketing is not guaranteed, and many businesses find themselves making common mistakes that can undermine their efforts 1. Neglecting a Clear Strategy: Without a […]

Are SMM and Digital Marketing the Same? In today’s digital age, terms like “social media marketing” (SMM) and “digital marketing” are often used interchangeably. However, it’s essential to understand that while they share similarities, they are not one and the same. Social media marketing (SMM) specifically refers to marketing efforts carried out on social media […]

The 5 Main Types of Marketing In today’s fast-paced business landscape, effective marketing is the cornerstone of success. To thrive in the competitive marketplace, businesses must understand and utilize various marketing strategies tailored to their audience and objectives. Traditional Marketing: Traditional marketing encompasses conventional methods used before the digital age revolutionized the marketing landscape. From […]