3 ways to use TikTok to increase your brand awareness

TikTok is the fastest-growing social media platform in the world, with over 1 billion users. If you want to reach a large and engaged audience,  TikTok marketing is a great option for your business. 

1. Create your own TikTok channel and post original content

One of the best ways to use TikTok for marketing is to create your own channel and post original content that showcases your brand personality, values, products, and services. You can use various features and tools on TikTok to make your videos more creative and appealing, such as filters, stickers, music, effects, and transitions. You can also join popular trends and challenges, or start your own, to get more exposure and engagement.

Some tips for creating your own TikTok content are:

  • Know your target audience and what kind of content they like to watch and interact with
  • Be authentic, fun, and entertaining, and avoid being too salesy or promotional
  • Post consistently and at optimal times to reach your audience
2. Partner with TikTok influencers and leverage their influence

Another effective way to use TikTok for marketing is to partner with TikTok influencers who have a large and loyal following in your niche or industry. Influencers can help you reach a wider and more targeted audience, as well as boost your credibility and trustworthiness. Influencers can also create engaging and authentic content for your brand, and encourage their followers to take action, such as visiting your website, following your channel, or buying your products.

Some tips for partnering with TikTok influencers are:

  • Research and identify influencers who match your brand image, values, and goals
  • Contact and negotiate with influencers who have high engagement rates, positive feedback, and relevant content
  •  Provide clear and specific guidelines and expectations for the influencer campaign, such as the deliverables, timeline, budget, and metrics
  •  Monitor and measure the performance and results of the influencer campaign, and adjust accordingly
3. Advertise on TikTok and reach a massive audience

The third way to use TikTok for marketing is to advertise on TikTok and take advantage of its various ad formats and options. Please note that this feature is not yet available in Armenia.

TikTok offers several types of ads, such as:

  •  In-feed ads: These are short video ads that appear in the user’s For You page, similar to Instagram Stories ads. They can include a call-to-action button, such as “shop now” or “download now”.
  •  TopView ads: These are full-screen video ads that appear when the user opens the app, similar to YouTube ads. They can last up to 60 seconds and have sound.
  • Brand takeover ads: These are full-screen image or video ads that appear before the user sees any other content, similar to Snapchat ads. They can link to an external or internal landing page.

Some tips for advertising on TikTok are:

  • Define your advertising goals and objectives, such as increasing brand awareness, traffic, conversions, or sales
  • Choose the best ad format and option for your campaign, based on your budget, audience, and message
  • Create eye-catching and relevant ads that capture the user’s attention and interest
  • Test and optimize your ads to improve their performance and results.

TikTok is a powerful and popular platform for marketing your brand and growing your business. By creating your own TikTok channel, partnering with TikTok influencers, and advertising on TikTok, you can increase your brand awareness, reach, and engagement, and ultimately, your sales and revenue.